With the medium-sized sausage and meat producer Glocken-Beune GmbH & Co. from Borgholzhausen, Public gained, without a Pitch, another grocery customer, who is letting the new brand strategy worked out by them. Part of the consultation are brand direction, reorganization of the brand portfolio, revision of packaging line and redesign of the webpage. Glocken-Beune is nationally represented with its sausages and meat products in the leading food retail trade in Germany.
The market research institution Dr. Sylvia Peetz has been testing the Brazilian product bravely. In two focus groups the product has been favoured. Now the implementation can start. The product launch will most likely still take place in 2018.
Vogelsang GmbH & Co. KG, one of the largest pump manufacturers in the world becomes a Public client. In a five-agency competition, the marketing experience of Public, coupled with convincing, creative solutions, prevailed. Public developed a new, international brand concept, which uses all the instruments of modern brand policy. From the Vogelsang headquarters in Essen/Oldenburg, branches located in more than 42 countries around the world are managed.
Sunny Cage, a start-up company, has transferred the brand support to Public. Sunny Cage is a rotating toaster attachment, with which you can refresh easily baked goods. After a successful, qualitative consumer test, Public developed the sales packaging, the necessary advertising materials and designed the Internet presence for this world novelty. Public developed a sales concept together with the client.
Rainer Budweg is our man for the Brazilian market. The German-Brazilian has been managing a successful marketing agency in Sao Paulo for many years. He is an excellent initiate of the Brazilian market. Budweg represented the marketing interests of large German companies there and now helps Brazilian entrepreneurs to establish themselves with their products on the German market.
This means that Public now has a subsidiary in Sao Paulo alongside the representation in Shanghai.
Public is now working for one of the largest wallpaper factories in Europe and is developing an extensive brand concept, of which the visible results will be presented at the Heimtex 2016 trade fair.
The daily business is the most important part of collaboration. In July, 12 years ago, the successful collaboration with ROYAL CANIN began. ROYAL CANIN is the world market leader in the field of healthy nutrition for dogs and cats. The company is part of Mars Incorporated. Public is responsible for the veterinary sector for the German market.
Since May 2015, the Westphalian meat products manufacturer Langewiesche has been with Public. As a result, Public continues to focus on consulting medium-sized family businesses. For Langewiesche, a new brand concept is being developed and a suitable assortment will be built up. Work in progress includes the Internet presence, company brochures and sales documents.
With more than 164 million radio contacts, Klümper is launching into the next asparagus season with the new radio commercial developed by Public for the Westphalian ham “Edler Westfale”. WDR2 and Radio NRW will broadcast the new radio commercial, which is spoken by the well-known voice-over artist Joachim Kerzel, by June 2015 several times a day. Kerzel is known as the German voice of international actors such as Jack Nicholson, Dustin Hoffman, Dennis Hopper and Anthony Hopkins.
Our customer Klümper Schinken introduces the brand “Edler Westfale” developed by Public in February 2015 into the food retail trade. The basis is a completely new packaging design, which is as much attention-grabbing as it is valuable. The new appearance is currently experiencing high recognition in the trade talks. The introduction is supported by a strong radio campaign in the Nielsen 2 area.
Public develops a brand concept for the cult brand Scho-Ka-Kola and thus opens up a new distribution channel. The famous red tin can was placed on the market in 1935 and it still enjoys undisputed cult status. Scho-Ka-Kola is an energy chocolate with caffeine and kola nut. Now it has also been introduced at universities and technical colleges.
Public designs and produces four cartoon films for “e-masters”, that is the marketing cooperation of the specialist wholesalers “Mitegro”. The cartoon films can be booked in 2015 by electrical installation companies as commercials in the cinemas.
Germany’s market leader for Westphalian bone ham selected Public as a marketing strategy full-service agency. Since 1821, Klümper has been producing premium ham products in Schüttorf, making it one of the oldest brands in Germany. The company has been family-owned for 193 years, and is managing the business in the seventh generation. Public develops a new brand strategy and a new communication concept.
Public presented a new sales-strong package design for 24 Merl delicatessen products. This modern and extraordinary design sets new standards in food retail and delicatessen products. Introduction was planned in November 2014 with a trade promotion. Public is also responsible for the marketing activities.